The New York Times, November 08, 2011
http://www.nytimes.com/2011/11/08/world/asia/china-seeks-cultural-influence-to-match-economic-muscle.html
Related information:
中国的软实力
China's Soft Power
China Rights Forum, 2009, no. 4
CH: http://www.hrichina.org/cn/crf/issue/2009.04
EN: http://www.hrichina.org/crf/issue/2009.04